In 2011, when I was working at Ridibooks, the company was rapidly growing as an early eBook app model. My role focused on redesigning and enhancing the mobile app experience across Android, iOS, and web platforms.

Android, iOS, and Web Unified Design

Jan 2011 ~ Nov 2013 (2years 5 months) / Seoul, South Korea

UX,UI Designer

Challenges
& Contributions—

  1. Early Startup Experience
    As the first UX/UI designer to join in the early stages of the service, I played a key role in launching a user-centered app design. Later, I collaborated with the design lead to shape the overall design strategy.

  2. Multi-Platform UX/UI Design
    I developed a cohesive design language across iOS and Android apps, ensuring usability and brand consistency through a well-structured design style guide.

  3. Seamless Online Experience
    I created a unified UX that spanned from an online bookstore to a seamless reading experience, incorporating responsive web design for an optimal experience across all platforms.

Early App Design—

Back in 2012, the early app design faced several limitations, but I focused on enhancing the reading experience by leveraging unique app-exclusive features. The goal was to make the app more intuitive and user-friendly.

Over time, we refined the UX to not only improve in-app reading but also create a smooth transition between purchasing and reading, making the entire user journey more cohesive.

App Design—

Despite the variations in UI across different devices, the biggest challenge was maintaining a unified and engaging user experience. I worked on creating a simple yet highly functional UX that evolved with continuous improvements while ensuring a consistent and cohesive design.

Online store—

To ensure a seamless shopping experience, I designed an intuitive purchasing flow where users could effortlessly buy, download, and read books through the app. Additionally, I developed and maintained a responsive website optimised for various devices and browsing environments.

With book purchases as a key performance metric, I focused on improving the online shopping experience. We ran multiple layout and feature tests to help users easily discover and evaluate books at a glance. I also designed targeted marketing visuals to drive engagement and conversions based on individual book promotions.

Ecommerce Design—