Lead Designer

Jan 2016 ~ Dec 2017 (2years) / Seoul, South Korea

Founding Team

Publy (publy.co) started as Korea’s first paid content crowdfunding platform and successfully expanded into a subscription and membership-based business, securing Series B funding. As an early founding member, I led and managed all aspects of design, helping shape the platform’s identity and user experience.

Design Strategy for Platform Expansion

Challenges
& Contributions—

0 to 1 Experience: From angel investment to early-stage startup growth, I played a key role in shaping the service model with a user-centered approach, ensuring flexible problem-solving and a smooth market launch.
Building a Paid Content Platform: Strengthened brand recognition and designed an intuitive UX that encouraged users to see value in paid content and make purchases with confidence.
Streamlining Processes & Improving Usability: Simplified payment flows and designed a fully responsive website, optimising the purchase experience across devices while improving both conversion rates and reading experience.

During the early service phase, I designed and developed an e-commerce platform optimised for mobile-first UX, ensuring a successful launch. The platform was structured to support high-quality content funding efficiently.

Easy funding—

Worked in a fast-paced startup environment, making rapid decisions and collaborating closely with developers.

Online reading—

Originally, Publy content was distributed as PDFs, but I played a key role in transforming it into a dynamic online reading experience.

In App design —

To improve the funding process and content readability, I created a seamless and intuitive mobile UX/UI concept that was optimised for:

Web, Android, and iOS platforms, ensuring a cohesive cross-platform experience.
Designed scalable UX patterns, preparing the product for future expansion and growth.

Branding design—

While maintaining design consistency within the system, I developed adaptive branding elements for events and content, ensuring they aligned with Publy’s unique identity.